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Vocal Embodiment

Wear the message of sustainable fashion

Arí’s new collection vocal embodiment is a collaboration with singer ANNNA​. Arí has a huge passion for music and wanted to visualise a singer’s voice onto a garment so the singer could wear her own voice. Looking for a voice that also had something to say Arí came across ANNNA who sings about topics like fast fashion and climate change. The perfect match…

Science is the basis of all garments made by Arí

Arí is using ANNNA’s voice as input to come up with graphic visualizations that she will transform into garments by using 3D printing, laser cutting, embroidery, silk screen printing etc. A strong criteria for the materials used is that they are sustainable and sustainably sourced.

Photo Josefien Hoekstra
Vocal Embodiment Set

With this collection Arí has been nominated for the Fashion Makes Sense Award. At least 3 more looks will follow. Scroll down to see more work in progress!

The complete collection will be broadcasted at Fashion Clash Festival February 22. 

Pictures of this first look are created by the most amazing team of powerful women. 

Photo: Josefien Hoekstra

Mua: Ashley Groenewald

Model: Tinotenda Mushore


Arí’s addicted to embroidery. Her designs are always perfectly translated to embroidery by Tegendraads. For the vocal embodiment collection embroidery should not be missed and ANNNA’s vocals are visualised in two ways on whisper fine tulle.

Basic translation

A wavy pattern is created by stylising the sound wave of ANNNA’s voice.

Fourier translation

When applying Fourier analysis on a sound wave, you will be able to find the most present frequencies in that sound. It is a.o. used for voice recognition. The analysis results in a very pointy and dynamic graph.

ANNNA’s sound wave has gone through Fourier Analysis and the resulting graph has been stylised into embroidered bralette cups.

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